Model Name: President - Oyster Perpetual Day-Date
Stock #: 1811
Reference #: 18038
Serial #: 514XXXX
Dial: Champagne Tapestry dial w/ Tritium hands and lume plots
Bezel: Fluted 18 kt gold bezel
Crystal: Scratch resistant sapphire crystal, Cyclops magnifier
Case Size: 36mm
Band: President bracelet with hidden clasp, 18 KT
Material: 18k Yellow Gold
Water Resistant: No
Box and Papers: No, No
Warranty: 24 month Grand Central Watch Warranty
The iconic Rolex Day-Date Oyster Perpetual Chronometer with an 18kt gold President bracelet is famously regarded as the Rolex “President” watch. President Lyndon B. Johnson was known for wearing his Rolex Day-Date throughout his presidency. He was the first world leader to contribute to its reputation as the “president’s watch.” He was also known for gifting Rolex watches as a sign of gratitude to those who were special to him.
The Rolex Day-Date was introduced in 1956, but how did it get its nickname? Rolex started referring to this particular Day-Date as "president" during President Johnson's term in office. In 1965, President Johnson shared news of his gallbladder operation after his surgery by pointing to the scar on his belly. This is when his 18kt gold Rolex made its appearance to the world, giving Rolex the perfect marketing opportunity.
In the 20th century the timepiece had found its way to the wrists of many well-known world leaders' including Forbes 400 members Warren Buffett, Tony Soprano, Arnold Palmer, and Barry White.